New — The Reset — Celery Daily Serum

Celery on your face?
Here’s why.

  1. 01
    Celery extract leads.A botanical rarely seen in face care, at the heart of the formula.
  2. 02
    Four actives back it up.Ectoin, panthenol, hyaluronic acid and peptides for hydration, barrier support and a smoother look.
  3. 03
    One step, not three.Two pumps, morning and night. Lightweight and fragrance-free.
30 mlA$69Made in South Korea
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Frosted glass · Oxblood capThe bottle — 01
Fragrance-freeMade in South Korea30 ml · A$69Two pumps, morning and night
02Why switch

Swap three serums
for one.

Most routines layer a hydrator, a barrier serum and something for texture. The Celery Daily Serum puts that work in one lightweight bottle.

01

One bottle, several jobs.

Hydration, barrier support, comfort and smoother-looking skin in a single step, so you can stop stacking products.

02

Nothing your skin doesn’t need.

Fragrance-free, lightweight and fast-absorbing. No added scent and no heavy film to fight your moisturiser or SPF.

03

Korean formulation, made for us.

Made in South Korea, where serum texture is taken seriously, to a formula that belongs to apium and no one else.

04

Priced to replace, not add.

A$69 for 30 ml, for a serum built to take the place of two or three steps on your shelf.

The switch, side by side

A typical routine
With apium
Steps
Two or three serums, layered
One serum, two pumps
Scent
Often fragranced
Fragrance-free
Finish
Layers that can pill or feel tacky
Lightweight and fast-absorbing
Hero
The same few ingredients on every shelf
Celery extract, rarely seen in face care
03Inside the bottle

Apium graveolens — the lead active

Yes, that celery.

Celery leads. Four well-known actives back it up, each with a simple job.

01
Celery extractHeroThe botanical at the heart of the formula.
02
PeptidesHelp skin look smoother.
03
EctoinHydrates and supports the skin barrier.
04
PanthenolComfort and lasting moisture.
05
Hyaluronic acidHydrates for a plumper-looking finish.

04 — The ritual

Two pumps. Morning and night.
That is the whole ritual.

Apply to clean skin before moisturiser. Lightweight and fast-absorbing, so it sits under everything else you already use.

01

Cleanse

Start with clean, dry skin.

02

Two pumps

Morning and night, before moisturiser.

03

Lock it in

Follow with moisturiser and SPF.

30 mlA$69
05Before you switch

Questions,
answered.

06Launching soon

Get first access.

Leave your email and we’ll write the day it launches.

30 ml · A$69 · Made in South Korea