Meta ads — apium
Every ad opens with the site’s own hook — “Celery on your face?” — carries the same spec, 30 ml · A$69 · Made in South Korea, and makes the waitlist the only ask. The italic line after the hook carries each ad’s angle. Flip the surface to see the whole set in forest ink; download whichever you run.
The two ads you sent, rebuilt in the page’s system — same bone paper, forest ink and photography.
The hook and its payoff word for word, as on the site.
Frosted glass · apium wordmark · Oxblood cap
Frosted glass · apium wordmark · Oxblood cap
The same hook, answered with the three hero points and the celery macro.
Apium graveolens — the lead active
Apium graveolens — the lead active
Two new ads on the same messaging: the swap laid out side by side, and the celery proof.
The old routine struck through beside the one-step column — “One serum, two pumps.”
A typical routine
With apium
One serum,
two pumps.
Hydration, barrier support and a smoother look.
A typical routine
With apium
One serum,
two pumps.
Hydration, barrier support and a smoother look.
“Celery on your face? Hear us out.” with the celery macro and all five actives.
Celery extract
The botanical at the heart of the formula.
Peptides
Help skin look smoother.
Ectoin
Hydrates and supports the skin barrier.
Panthenol
Comfort and lasting moisture.
Hyaluronic acid
Hydrates for a plumper-looking finish.
Celery extract
The botanical at the heart of the formula.
Peptides
Help skin look smoother.
Ectoin
Hydrates and supports the skin barrier.
Panthenol
Comfort and lasting moisture.
Hyaluronic acid
Hydrates for a plumper-looking finish.
Four square posts for the feed, run as a carousel or individually — the page’s own hook, formula, swap and close.
The hero hook and the bottle.
Frosted glass · Oxblood cap · 30 ml
The five actives, celery leading.
Celery leads. Four well-known actives back it up, each with a simple job.
Celery extract
The botanical at the heart of the formula.
Peptides
Help skin look smoother.
Ectoin
Hydrates and supports the skin barrier.
Panthenol
Comfort and lasting moisture.
Hyaluronic acid
Hydrates for a plumper-looking finish.
The routine struck through beside one step.
A typical routine
With apium
One serum,
two pumps.
The close: the spec and the celery macro.
Fragrance-free
No added scent, nothing to compete with your SPF.
Two pumps, morning and night
Lightweight and fast-absorbing.
Made in South Korea
A formula that belongs to apium and no one else.
Apium graveolens — the lead active